Hasbro Q & A: 2009 round 6/2010 round 1? - Answers

[Rockshield]

Well..... here is the set of answers set back by Hasbro to the last set of questions turned in. Remember.. better worded questions get better worded answers...




1. JOhio: Based the sales of some of the local stores here in Ohio, sales were at best sluggish when RoC toys came out, when retailers dropped the price in to the $5 range, sales really took off. Knowing this, has it affected your plan for 2010, to perhaps lower the MSRP's?

Hasbro: Thank you for your question but unfortunately we cannot discuss pricing information.


2. JOhio: Looking back over the the Rise of Cobra stuff currently out, was there anything was an unexpected success, and was there anything that was an unexpected failure?

Hasbro: The 3.75" figures and vehicles were extremely popular with fans of all ages and we are pleased that the items designed for younger kids brought a new generation of fans into the G.I. Joe fantasy.


3. JOhio: In a previous q and a, it was stated that larger play sets/vehicles would be considered if the sales on the pitt were good; has the sales of the pitt been good enough to get another large playset?

Hasbro: We were please with how the The Pit was received by consumers over the holiday period but we have no plans for a larger sized playset in 2010. Our focus is on 3.75" figures and smaller vehicles.

More Q & A

ActionFigureInsider.com
ActionFigureNews.ca
ActionFigurePics.com
ArashikageClan.com
ArticulatedDiscussion.com
CoolToyReview.com
Figures.com
GeneralsJoes.com
JediDefender.com
JoeBattlelines.com
JoeCanuck.com
JoeCustoms.com
JoeDios.com
JoeIntel.com
JoeReloaded.com
JoeSightings.com
HissTank.com
KastorsKorner.com
parrygamepreserve.com
TheFwoosh.com
TheTerrorDrome.com
TriStateVipers
ToyMania.com
ToyNewsi.com
YoJoe.com

[gogorobo]

okay well at least their focus will be on figures and smaller vehicles, i guess

[Luftshutze]

Wow, H has a handle on Orwells "Newspeak".

[Dragongravy]

OMG seriously WTF!? what is the point of these again?

[Samantha]

Those answers are horrible.

[Rockshield]

Updated thread with the links to the other Q & A sites....

[Dragongravy]

brian goldner answered one of my questions from last round in a recent interview.

I think one of the big mistakes we made on G.I. Joe was really just in the price point. It really had less to do with the enjoyment of property. In fact if you look at the DVD sales they were quite strong and property performed really well. At the lower price points G.I. Joe has performed very well, in fact we shipped G.I. Joe product in the fourth quarter and feel very good about, we did some research with consumers and see great consumer appetite for the brand.

We’ve begun work on the second film as well as looking at television. For us it was more a matter of probably ignoring some of the price point challenges that are out there from a consumer spending standpoint as we developed the line 18 months ahead of the movie launch.

link to the original transcript